COLOR DO-IT

intense direct pigments 

Experiment with color and express your personality with Color DO-IT! Intense Direct Pigments. Using Micro Pure Pigment Technology, the pigments are exceptionally intense and deliver full, vibrant and long-lasting colors. The creamy but highly compact consistency makes application easy and precise and several shades can be combined on the same strand, creating structured color effects and delivering the desired effect down to the very last detail. Intense Direct Pigments offer a beautiful color that lasts up to 6 weeks, depending on the porosity of the hair. The Multi-Vitamin Complex in the formula nourishes deep down, for healthier and more brilliant-looking hair. Apply Color DO-IT! directly to the hair previously bleached, without using the developer. The Intense Direct Pigments are all free from Ammonia and PPD. 

USE: PRE-LIGHT HAIR FIRST TO OBTAIN BRIGHTER COLORS. Apply to dry hair, do not apply to the scalp and do not mix with water or oxidizing emulsions. Wear suitable gloves. First wash and dry hair (remember: only the No Yellow shade must be applied to wet hair) then divide it into narrow sections. Apply the color or combination of colors to lengths and ends using a comb or brush, avoiding contact with the scalp. Leave for the recommended processing time then rinse thoroughly with warm water. Do not shampoo hair. Style as desired. Avoid using hair straighteners or similar tools immediately after application to prolong the color. Test the color on a strand of hair to choose the correct shade. 

The No Yellow shade can be used to tone or eliminate unwanted yellow tones on blond or grey hair. Always apply to washed and towel-dried hair. The Liquid Mirror shade is used to create pastel colors or as a gloss for extra sheen. It can be used with any color apart from No Yellow.

Do NOT mix Direct Pigments with any other permanent or semi-permanent color.